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prima:Asociación de Franquicias de Puerto Rico is ready to promote native brands in and out of the island

They launched a promotional campaign and will have a pavilion at this month’s International Franchise Expo in New York City

May 19, 2025 - 3:15 PM

There are approximately 40 native franchises in Puerto Rico, according to businessman Ricardo Rivera Badía, president of the Puerto Rico Franchise Association. (Carlos Giusti/Staff)

Over the decades, dozens of franchises created abroad have arrived in Puerto Rico to be managed by local entrepreneurs, who, for the most part, have done so successfully.

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