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prima:Mastercard redefines marketing with artificial intelligence while maintaining human focus

The electronic payment methods company is promoting the use of artificial intelligence to accelerate processes and personalize experiences, while identifying Puerto Rico as a market with growth potential

May 20, 2025 - 2:49 PM

Raja Rajamannar, Mastercard's chief marketing officer. (Suministrada)

Artificial intelligence (AI) has become both the biggest opportunity and the biggest risk for the marketing discipline, and “those who don’t learn how to use it will be left behind,” according to Raja Rajamannar, chief marketing officer (CMO) of Mastercard.

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