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prima:Coquí­ Distillery: local pitorro becomes a legal product and they are betting on exporting it on a massive scale

The Mayagüez company, founded by Marí­a Cristina Morales Tapia and Héctor Augusto Quiñones Mercado, manufactures 56,000 bottles annually, distributed in 14 flavors, and exports to U.S. markets in Florida, Massachusetts and Illinois.

October 27, 2025 - 11:27 AM

When they decided to start making pitorro, Marí­a Cristina Morales and Héctor Quiñones Mercado did not have a market study or anything similar, because the distilled spirit was illegal on the island. Today they offer it legally and in a variety of flavors that appeal to the diaspora customer. (Jorge A Ramirez Portela)

Mayagüez - Outside the Puerto Rican archipelago there is an interesting demand for the local pitorro, produced by Destilerí­a Coquí­ in Mayagüez, since 2009, when they changed the history of the traditional drink, turning it into a legal product.

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