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prima:Puerto Rico would have a “destination festival” in the style of Coachella or South by Southwest

The initiative seeks to showcase the best of Puerto Rican musical talent and promote tourism, according to its promoters

January 2, 2026 - 2:44 PM

The idea of the festival is promoted by Discover Puerto Rico. (ETIENNE LAURENT)

Seeking to replicate the economic and tourism impact left by the residency of urban artist Bad Bunny, Puerto Rico would have a “destination festival” in the style of Coachella, in California, or South by Southwest, in Texas.

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