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prima:This the story of how a Guayama mall convinced Ross to open a store in Puerto Rico

The chain flirted with the local market for a long time and when they identified Guayama, they kept it a secret for almost two years.

December 30, 2025 - 2:02 PM

𝗥𝗼𝘀𝘀 𝗗𝗿𝗲𝘀𝘀 𝗳𝗼𝗿 𝗟𝗲𝘀𝘀 had a "𝙎𝙤𝙛𝙩 𝙤𝙥𝙚𝙣𝙞𝙣𝙜" and people waited in long lines to enter the stores. Pictured: customers at the Los Colobos store in Carolina. (Pablo Martínez Rodríguez)

Ross Dress for Less -or simply Ross-, the leading chain in the U.S. discount apparel and home merchandise segment and a direct competitor of Marshalls and T.J.Maxx, planted a flag on the island in the middle of this year.

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