Anitza Cox, director of the Social Analysis & Policy Division at Estudios Técnicos, revealed the most pivotal data of the Digital & Mobile Behavioral Study 2016 –which defines Puerto Ricans' most popular tendencies and uses of the internet. (Vanessa Serra Díaz)

Last year, internet users in Puerto Rico spent an average of $112 million in online purchases, 78% of them being transactions outside of the country. Only .4% of them were local purchases. This reality suggests an area of opportunity for local companies that seek to expand their businesses.


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