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prima:20 years of identity: the story behind Ponce’s iconic giant letters

Discover how Puerto Rican artist Carlos A. Rivera Villafañe transformed a spontaneous idea into the monumental Ponce letters

August 11, 2025 - 10:27 AM

The “Ponce” lettering project was selected, and artist Carlos A. Rivera Villafañe was awarded a total budget of $430,000 to carry it out. (Jorge A Ramirez Portela)

As a child, Carlos A. Rivera Villafañe spent a lot of time at school, alone, devoting himself to art. It was “his refuge.”

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