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prima:Brands capitalize on Maripily Rivera’s success in La Casa de los Famosos

However, experts in the world of marketing and advertising claim that this could be a “momentary phenomenon”

24 de mayo de 2024 - 7:39 PM

Maripily Rivera paralyzed the metro area for several hours yesterday as part of her reception after becoming the winner of the fourth edition of La Casa de los Famosos. (Ramon "Tonito" Zayas)

The furor over the program “La Casa de los Famosos” and the victory of the Puerto Rican businesswoman and model, Maripily Rivera, left a commercial and advertising injection that still lasts. T-shirts, names of drinks, specials in restaurants and offers for stays in various hotels have been the order of the day.

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