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prima:Europe is at the center of the DMO’s strategy to “quadruple” tourist arrivals in six years

The organization is committed to diversifying the markets that nourish the island's tourism sector and to changing the mentality of the sector

January 21, 2026 - 1:49 PM

The DMO's investment in Spain reaches US$1 million. (Shutterstock)

Jorge Pérez, who has been at the helm of Discover Puerto Rico for about five months, is not happy with the performance of the destination, which in 2025 again reached record figures in lodging revenues and room tax collections, for example.

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