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prima:Hecho en Puerto Rico unveils its new seal: “Calidad Puerto Rico”

It is a distinction that will recognize products and services with longevity and a strong reputation in the market

May 12, 2026 - 11:59 AM

The new distinction, called “Calidad Puerto Rico” will complement the traditional “Hecho en Puerto Rico” seal and will be available only to products or services that have been established in the market for at least five years and have demonstrated consumer acceptance and a strong reputation. (Xavier Araújo)

The Asociación Hecho en Puerto Rico (HEPR) will launch a new seal to highlight the quality and track record of local products and services, at a time when Puerto Rican businesses continue to face competitiveness challenges, according to Mateo Cidre, president of the organization.

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