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prima:How to innovate under pressure? Four keys to boosting creativity in business

The speaker Andrew Davis presented in Puerto Rico the “Creativity Cube”, a model that proposes working with restrictions to foster innovation in challenging environments

June 30, 2025 - 11:11 AM

Andrew Davis is a multi-published author and internationally recognized speaker for his innovative approach to marketing and creativity. (Suministrada)

It is the creative capacity in the business world that allowed some companies to emerge or thrive in the midst of the shutdown caused by the COVID-19 pandemic. According to author and marketing and creativity speaker Andrew Davis, creativity can catapult business growth.

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