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prima:Hyundai launches driving experience for potential buyers based on DNA tests

The effort is part of the “Travel to your roots” campaign

September 4, 2025 - 4:07 PM

The “Travel to Your Roots” campaign includes initiatives in the media and on social networks. (Suministrada)

Hyundai of Puerto Rico is redefining new customer experiences at dealerships by launching an initiative in which vehicles are tested based on the analysis of a person’s DNA.

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