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prima:“It was the beginning of everything”: one-third of Puerto Rican businesses launched during the pandemic remain strong

Entrepreneurs turned the crisis into an opportunity and continue to develop their business concepts today

October 20, 2025 - 11:28 AM

From a business that started in their home, Valerie Negrón and her husband, Gerardo Lucca, now have a store in the vicinity of the Juanadina plaza that specializes in making cinnamon rolls, in addition to other pastry options. (Suministrada .)

The lockdown brought on by the COVID-19 pandemic became the opportunity that Valerie Negrón and her husband, Gerardo Lucca, had longed for to develop their entrepreneurial spirit.

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