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prima:LaidBack makes its mark with towels for an active lifestyle

The company, founded by designer Adalberto Torres Rodríguez, is committed to combining a multifunctional product with local culture and sustainable materials

July 28, 2026 - 7:47 PM

The towels are made from recycled materials sourced from plastic bottles recovered from bodies of water and are certified under the Global Recycled Standard (GRS). (Itzel RIvera)

When Adalberto Torres Rodríguez, a graphic designer and surfing enthusiast, began developing LaidBack more than a decade ago, he wasn’t looking to just add another towel to the market.

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