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prima:Puerto Rico aims to exceed $9 billion in tourism spending in 2026

Discover Puerto Rico's outlook is based on increased air capacity and a steady pace of bookings as the year comes to a close

October 3, 2026 - 11:19 PM

Jorge Pérez, Chief Executive Officer (CEO) of Discover Puerto Rico, estimated in an interview with El Nuevo Día that visitor spending could exceed $9,000 million this year. (Carlos Rivera Giusti/Staff)

Puerto Rico aims to end 2026 with an increase in the economic value of its tourism industry, driven not only by the number of people visiting the island, but also by how long they stay and how much they spend during their stay.

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