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prima:VML integrates artificial intelligence into it’s service offerings

The agency added the WPP Open Platform, developed by parent company WPP, with an investment of $318 million

June 19, 2025 - 4:28 PM

Iván Santos, CEO of VML and Gerardo Vázquez, CCO of the advertising and creativity agency (Suministrada)

For the directors of the creative and advertising agency VML Puerto Rico, the adoption of an artificial intelligence (AI) tool should not be interpreted as a threat to creativity, but as a help both in the advertising process and in the administration of the agency.

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