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Baskin-Robbins unveils new brand identity and plans to open more stores in Puerto Rico

The ice cream chain, which attracts about three million customers a year on the island, has embarked on a growth plan to consolidate its leadership with an investment of about $11.2 million

November 29, 2023 - 5:52 PM

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Juan Antonio “Tony” Larrea, president of Island Creamery Inc (ICI), the exclusive franchise holder in Puerto Rico since 2016, revealed that the company has launched an investment plan of approximately $11.2 million between this year and 2025 to unveil the chain’s new brand identity on the island, remodel some 26 Baskin-Robbins stores across the island and add four new ones. (Carlos Rivera Giusti)

By José Orlando Delgado Rivera

Periodista de Negociosjoseorlando.delgado@gfrmedia.com

The popular ice cream chain Baskin-Robbins unveiled its new brand identity in Puerto Rico on Monday, a move that is part of an aggressive growth plan that includes renovating current locations and opening more stores on the island.