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prima:The business behind the game: Pokémon cards are gaining value as an investment in Puerto Rico

The boom in these items is driving collectors and sellers on the island, but experts warn that the rush to generate income could saturate the market

July 28, 2026 - 3:31 PM

Gustavo Ronda, 28, never imagined that he would go from being an ordinary collector to becoming one of the most well-known Pokémon sellers and content creators in Puerto Rico. (alexis.cedeno)

What began for many as a simple card game now generates thousands of dollars, draws crowds to trading events, and forces local stores to limit the amount of merchandise a person can purchase.

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