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prima:Meet some of the Boricuas working behind the scenes at ESPN’s Connecticut headquarters

From this state where 8% of the population is Puerto Rican, these professionals are creating key bilingual content for the growth of the Latino audience in sports

7 de abril de 2026 - 7:47 AM

Latinos are one of the fastest-growing populations of sports fans in the U.S., they make up 19% of the $160 billion sports industry. (Ryan Caron King/Connecticut Public Radio)

Bristol - Walking into the ESPN Welcome Center in Bristol, Connecticut, you pass by an eye-catching red wall that loudly screams Latino. From floor to ceiling are anchor catchphrases — many in Spanish — like “En fuego,” “He’s livin’ la vida loca,’” and “Suave, suave, suavecito!”

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