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prima:Ambitious display of Puerto Rico at Fitur: this is the island’s exhibit

This year’s presentation, which required an investment of $1.8 million, is the largest the destination has ever had at the event

January 21, 2026 - 2:05 PM

This is what Puerto Rico's exhibit looks like at the 2026 International Tourism Fair. (Suministrada .)

Beaches, waterfalls, rivers and forests, in addition to the architectural beauty of Old San Juan, star in Puerto Rico’s exhibit this year at the International Tourism Fair (Fitur), the largest display the island has ever made at the event.

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