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prima:Artificial intelligence is redefining car sales, according to experts from JD Power and Premier

Data management, customer experience, and affordability will be among the topics discussed this Thursday at the Premier Auto Summit 2026

October 7, 2026 - 4:26 PM

The event will take place at the Sheraton Puerto Rico Resort & Casino, under the theme “One Step Ahead.” (Suministrada)

Artificial intelligence (AI) is changing the way consumers research and purchase vehicles, while forcing dealerships to transform their processes and prepare their teams to serve an increasingly well-informed buyer.

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