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prima:Toy Doggie: The Puerto Rican brand that grew from a chihuahua remedy into a multimillion-dollar business

The company’s success is driven by innovation, functional design and a growing demand for pet products

April 27, 2026 - 5:35 PM

Its owner, Viviana Rivera Marrero, is a designer certified for pet products by the Fashion Institute of Technology in New York who, in 2012, dared to start a business project. (Xavier Araújo)

What started as a remedy to keep your Chihuahua puppy at a warm body temperature, became a company that, after 14 years in the market, turns into a multi-million dollar business through the design of functional fashion for pets.

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