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prima:After Bad Bunny residency, DMO seeks Rimas’ involvement in international summer festival

Jorge Pérez, CEO of Discover Puerto Rico, highlights his projects during a convention of the U.S. Travel Association

April 16, 2026 - 11:20 AM

Looking ahead to the festival’s development, which he says should take Coachella as a strong example, Pérez believes that Rimas “must be part of the formula.” (Carlos Rivera Giusti/Staff)

Washington, D.C. – Jorge Pérez, chief executive officer (CEO) of Discover Puerto Rico, wants to involve Rimas Entertainment, Bad Bunny’s production company, in organizing an international summer festival that would build on the successful experience of the famous Puerto Rican artist’s residency.

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