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The infectious music could be heard from the hallway, and as the participants approached the conference hall of the Broward County Convention Center in southeast Florida, the sound grew louder. The Discover Puerto Rico sign left no doubt. There was the press conference to present the island’s charms to more than 500 journalists attending IPW 2026. The event, held May 17-21 in Ft. Lauderdale, Florida, brought together the “cream of the crop” of U.S. tourism.
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