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prima:“Why don’t we do it ourselves?”: Puerto Rico’s perfume industry is on the rise

As evidence of that growth, the first Puerto Rico Fragrance Expo will be held October 16 and 17

September 23, 2026 - 2:42 PM

The development of Puerto Rico’s fragrance industry has occurred alongside the global rise of perfumery. (Nora Cifuentes)

Beyond being a pleasant scent, perfume can become part of a person’s identity, an artistic expression, and a way to stand out. Fragrances tell stories, evoke memories, and can even reflect the character of the place where they are created.

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