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prima:The secret behind Jalda: how an Aibonito-born beverage is winning over Puerto Rico

Entrepreneur William Santiago Flores discusses the challenging journey of building the brand and his upcoming plans for other beverages

September 21, 2026 - 11:30 AM

The company that manufactures Jalda, located in Aibonito, started with a $1 million investment and operates with 50 employees. (Suministrada)

William Santiago Flores describes his entrepreneurial journey as “the most expensive university I have ever paid for.”

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